A Great Resume Has Two Basic Sections

In the first, you make assertions about your abilities, qualities and achievements. You use powerful, but honest language that makes the reader immediately perk up and realize that you are someone special
The second section, the evidence section, is where you back up your assertions with evidence that you actually did what you said you did
This is where you list and describe the jobs you have held, your education, etc.

The Objective

Ideally, your resume should convey why you are the perfect candidate for one specific type of job, or a specific job. Effective advertising is directed toward a specific target audience.
Let’s look at a real world example:
Suppose the owner of a small software company puts an ad in the paper seeking an experienced software sales person. A week later they have received 500 resumes. The applicants have a bewildering variety of backgrounds. The employer has no way of knowing whether any of them are really interested in selling software. They know that many of the resumes are from people who are just using a shotgun approach. Then they come across a resume in the pile that starts with the following:
“OBJECTIVE - a software sales position in an organization seeking an extraordinary record of generating new accounts, exceeding sales targets and enthusiastic customer relations

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